Privacy policy

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Overview

This Privacy Policy explains how Cassiel Pet, operated within the brand business structure by Hong Kong Hengxin Ruizhi Co., Limited and Guangzhou Jichong Information Technology Co., Ltd. (collectively, "Cassiel Pet", "we", "us", or "our"), collects, uses, maintains and discloses information from users of our websites, including https://www.cassielpet.com and all regional subdomains (collectively, the "Sites"), and associated services, products and mobile experiences. The entity identified in a transaction, payment record, service notice or regional communication may perform the applicable commercial, customer-service, technical or regional data-processing function.

By using our Sites, you consent to the data practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Sites or Services.

This policy applies to all customers globally, including residents of the United States, Mexico, Philippines, Thailand, Malaysia, and other regions where Cassiel Pet operates.

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1. Information We Collect

1.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us when you:

• Create an account or place an order
• Subscribe to our newsletter or SMS program
• Contact our customer support team
• Submit a product review or participate in a survey
• Interact with us on social media

This information may include:

• Identity data: Full name, username, account credentials
• Contact data: Email address, phone number, shipping and billing address
• Payment data: Credit or debit card information, billing details (processed and stored securely via PCI-DSS compliant payment gateways)
• Transaction data: Purchase history, order numbers, product preferences
• Communication data: Messages sent to our support team via email, WhatsApp, or contact forms

1.2 Information Collected Automatically

When you visit our Sites, we automatically collect certain technical data including:

• Device and browser data: Browser type and version, operating system, device type
• Usage data: Pages viewed, time spent on pages, links clicked, referring URLs
• Network data: IP address, internet service provider, approximate geographic location derived from IP
• Cookie data: Information stored via cookies and similar tracking technologies (see Section 6)

This automatically collected information is largely anonymous but may be associated with your personal information where you have provided it.

1.3 Information from Third Parties

We may receive information about you from third-party sources including:

• Social media platforms (Facebook, Instagram, TikTok) where you interact with our content
• E-commerce platforms (Amazon, Shopee, Lazada, TikTok Shop) where you purchase our products
• Data analytics providers and advertising networks
• Publicly available databases

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2. How We Use Your Information

We use the information we collect for the following purposes:

We will not use your personal information for purposes materially different from those described above without notifying you and, where required, obtaining your consent.

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3. How We Disclose Personal Information

We do not sell personal information for money. We may disclose information to service providers, payment partners, carriers, analytics providers and advertising platforms for the purposes described below. Certain advertising disclosures may be treated as a “sale” or “sharing” under some U.S. state privacy laws even when no money is exchanged.

3.1 Service Providers

We work with trusted third-party service providers who assist us in operating our business, including:

• E-commerce platform: Shopify (website hosting and store operations)
• Payment processors: PCI-DSS compliant payment gateways for secure transaction processing
• Shipping carriers: USPS and regional carriers for order fulfillment and delivery
• Marketing platforms: Email and SMS marketing service providers
• Analytics providers: Google Analytics, Facebook Pixel, and similar tools for site performance analysis

Recipients process information under their own terms, our instructions or applicable contracts, depending on their role. Advertising and analytics providers may use cookies or similar identifiers as described in the Cookies section and subject to available consent or opt-out controls.

3.2 Law Enforcement & Legal Requirements

We may disclose your information if required by law, court order, or governmental authority, or if we have a good-faith belief that disclosure is necessary to:

• Comply with a legal obligation
• Protect the rights, property, or safety of Cassiel Pet, our customers, or the public
• Detect, prevent, or address fraud, security, or technical issues

3.3 Business Transfers

In the event of a merger, acquisition, sale of assets, or corporate reorganization, your personal information may be transferred as part of the transaction. We will notify you via email or prominent notice on our Sites before your information is transferred and becomes subject to a different privacy policy.

3.4 Aggregated & Anonymized Data

We may share aggregated or anonymized information that does not directly identify you with partners, advertisers, or the public for business analysis and reporting purposes.

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4. Data Retention

We retain personal information for as long as reasonably necessary for order fulfilment, customer support, fraud prevention, accounting, legal compliance, dispute resolution and the other purposes described in this policy. The period depends on the information type, the customer relationship and applicable legal requirements. Complete payment-card numbers are handled by the applicable payment processor rather than intentionally stored in Cassiel Pet customer-support records.

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5. How We Protect Your Information

We implement a range of technical and organizational measures to protect your personal information:

• Our e-commerce store is hosted on Shopify, a platform with enterprise-grade security infrastructure
• All data transmissions are encrypted using SSL/TLS protocols
• Payment card information is processed in compliance with PCI Data Security Standards (PCI-DSS)
• Access to personal information is restricted to authorized personnel only, who are bound by confidentiality obligations
• We conduct regular security reviews and audits of our data handling practices

While we implement industry-standard security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information to the best of our ability.

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6. Cookies & Tracking Technologies

6.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. We use cookies and similar technologies (including pixel tags and web beacons) to:

• Maintain your session and shopping cart
• Remember your preferences and settings
• Enable and enhance your shopping experience
• Measure and analyze website traffic and user behavior
• Enable targeted advertising and retargeting campaigns
• Identify new and returning users

6.2 Types of Cookies We Use

6.3 Third-Party Cookie Sources

Our Sites incorporate cookies from the following third-party providers:

• Google (Analytics, Ads)
• Facebook / Meta (Pixel, social sharing)
• Bing (Microsoft Advertising)
• PowerReviews (Product reviews)

6.4 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View and delete existing cookies
• Block all or specific cookies
• Set preferences for certain websites

Please note that disabling certain cookies may affect the functionality of our Sites — some features may not work correctly if essential cookies are blocked.

6.5 Do Not Track

Some browsers transmit "Do Not Track" (DNT) signals to websites. Currently, there is no universally accepted standard for how websites should respond to DNT signals. Like many e-commerce websites, Cassiel Pet does not currently alter its data collection practices in response to DNT signals.

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7. Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

7.1 All Users

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal retention requirements
• Opt-out of marketing: Unsubscribe from email or SMS marketing at any time (see Section 8 and 9)
• Withdraw consent: Where we process your data based on consent, you may withdraw consent at any time

7.2 California Residents — CCPA Rights

Subject to applicable law and exceptions, California residents may have rights to know, access, correct or delete certain personal information; receive information about categories of collection and disclosure; opt out of sale or sharing for cross-context behavioural advertising; and receive equal service when exercising privacy rights. Cassiel Pet may need to verify a request and, where permitted, the authority of an authorised agent.

7.3 International Users — GDPR Rights

If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with similar data protection laws, you may have additional rights under the General Data Protection Regulation (GDPR) or equivalent legislation, including the right to data portability and the right to lodge a complaint with your local supervisory authority.

7.4 How to Exercise Your Rights

To exercise any of the rights above, contact us at: 📧 support@cassielpet.com 📱 WhatsApp: +1 (208) 502 0067

We respond to verifiable privacy requests within the period required by applicable law and will explain if additional time is permitted and needed. In some cases, we may need to verify your identity before processing your request.

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8. Email Marketing & CAN-SPAM Compliance

Cassiel Pet complies with the CAN-SPAM Act and all applicable email marketing regulations. We collect your email address to:

• Send order confirmations and shipping updates
• Respond to your inquiries and customer service requests
• Send information about products, promotions, and pet health tips (with your consent)

We commit to the following:

• We will never use false or misleading subject lines or sender information
• All marketing emails will be clearly identified as commercial communications
• Every marketing email includes our physical business address
• Every marketing email includes a clear and functional unsubscribe link
• We honor all unsubscribe requests promptly — within 10 business days of receipt

To unsubscribe from marketing emails: Click the "Unsubscribe" link at the bottom of any Cassiel Pet marketing email, or contact us directly at support@cassielpet.com.

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9. SMS Marketing

For information about our SMS marketing program, opt-in procedures, and how to opt out, please refer to the SMS/MMS Mobile Marketing Program Terms section of our Terms of Service page.

To opt out of SMS messages at any time, reply STOP to any message from Cassiel Pet.

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10. Children's Privacy — COPPA Compliance

Cassiel Pet complies with the Children's Online Privacy Protection Act (COPPA). Our Sites and Services are not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe that your child under 13 has provided us with personal information without your consent, please contact us immediately at support@cassielpet.com. We will promptly investigate and delete any such information from our records.

We do not knowingly market to children under the age of 13.

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11. Third-Party Sites & Services

Our Sites may contain links to third-party websites, applications, and services. Once you leave our Sites or are redirected to a third-party platform, this Privacy Policy no longer applies. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy statements before providing any personal information.

Third-party payment gateways and processors have their own privacy policies governing how they handle your payment information. We recommend reviewing those policies for purchases processed through third-party platforms.

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12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Post a prominent notice on our Sites
• Notify registered users by email where required by law

Your continued use of our Sites after any changes constitutes your acknowledgment and acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

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13. Contact Us — Privacy Questions & Requests

For any questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us:

Website Operating Entities: Hong Kong Hengxin Ruizhi Co., Limited and Guangzhou Jichong Information Technology Co., Ltd. Brand: Cassiel Pet Response Time: Within 30 days for all privacy-related requests